The MMB Program offers students a chance to engage in mock biotech entrepreneurship. The Capstone project my team pursued surrounded a solution in the CBD market. We developed a brand centered around education, quality ingredients, and trust. Our brand was created from VOC with CBD customers, as this method allowed us to understand the value proposition in the minds of the actual consumer.

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The exercised had us develop a business model canvas, as well as apply the many skills learned over the practicum projects: market analysis, landscape analysis, market search (secondary and primary), and tactful outreach.